Gousto
Gousto is undoubtedly one of the most popular meal kit companies in the UK that is aimed at making home cooking easy, quick and tasty. Launched in 2012, Gousto has a large number of recipes under its catalogue, which can be sorted based on the clients’ individual preferences. Being in charge of delivering precise recipes with high-quality ingredients, Gousto guarantees the customers to gain restaurant like experience within the kitchen. Eliminating the need for meal planning and shopping for groceries since it comes with portions that allow customers to cook, follow easy cooking instructions, and enjoy the meals.
Gousto is environment-friendly and works towards reducing food wastage to the maximum. It is also measurable that through the development of its recipes to be prepared in exact portions as given, the company offers ways to cut down on wastage of food and to be friendly to the environment. Another aspect important in Gousto’s mission is the responsible sourcing of foods; the firm sources its foods from local producers to provide quality meals produced with fabulously sourced foods. New packaging ideas adopted by the company contribute to cutting its environmental impact and, thus, appeal to the sustainable customers.
It is significant to note that customer satisfaction is Gousto’s core principle of operation. The company provides a flexible service since one can choose a variety of meals from a pool that is provided each week and the flexibility in accommodating diet restrictions or preferences. The choices include the familiar foods that people love to gobble to exotic foods which are popular in other parts of the world. Being associated with quality, convenience and sustainability Gousto has become popular among customers and consequently, has a leading position in the market of the meal kits.